Our People

Samoans are warm, welcoming, and proud of their colourful traditions that date back more than 3,000 years. Samoan culture is of Polynesian heritage and is proudly based on fa’a Samoa which translates as ‘The Samoan Way’. 

Many Samoans live in tight-knit villages where family and take care of others and the idea of ‘tribe’ is everything. As a tourist entering this world, you’ll instantly become another person to which people will want to extend this care and generosity. 

Fa’a Samoa is holistic, meaning that it is understood as encompassing all facets of the Samoan way of life. For many, adhering to fa’a Samoa is closely associated with honouring one’s family. Stories of genealogies and legends are often passed down and elaborated through the generations.

Our Culture

One of the best things about a visit to Samoa is that traditional culture is not something that’s only on show at tourist attractions. People still live with a strong focus on Fa’a Samoa (the Samoan way) – a way of life that stretches back more than 3000 years and is still reflected in most aspects of Samoan culture and society today. 

Rather than functioning in a nuclear way where individuals fend for themselves, life in Samoa is all about being part of a community that looks after each other. Samoan values and this communal way of thinking means people are very sociable. Samoans don’t just keep to themselves to themselves – they welcome new people with their trademark smiles and open arms. 

Whether it be dance and music, cooking, art and craft, a village visit or an ava ceremony, Samoa offers a wide range of authentic experiences that allow visitors to explore and understand the ways of Samoa.

Our Adventures

Samoa is the perfect tropical holiday destination, well-known as the place to go for plenty of spoils and laid-back relaxation. But with its wild jungle trails, inland waterholes and waterfalls, dramatic mountainous interiors, and lagoons teeming with marine life, Samoa offers a wealth of exciting activities for adventurous travellers.

Getting close to nature will nearly always be a part of everything you do in Samoa. Think snorkelling, diving, and surfing – through to the breathtakingly impressive Saleaula Lava Field and powerful Alofaaga Blow Holes. 

If an active holiday is your thing, whet your appetite with these quintessentially Samoan activities that cater to the adventurous spirit.

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Destination contact details


Ascensis Tower, Juniper Drive, London, SW18 1AY, London, Samoa


+44(0)208 877 4512


+44(0)7831 496 961



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Sebastian Sarrasin

Tel: 0208 877 4512 Email

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Account Director

Sebastian Sarrasin

Tel: 0208 877 4512 Email


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