CloseThe latest arrivals figures released by the Samoa Tourism Authority show that the Visiting Friends and Relatives (VFR) market is expanding and remains the largest contributor to tourism growth. In January 2024, the VFR market saw a 42% increase compared to the previous year.
The increase in the VFR market is mainly due to Samoans returning to their homeland for traditional and family obligations. One of the most popular reasons for their visit is to receive a Traditional Samoan Tattoo, which is an essential part of Samoan culture.
