Photo credits: Henrik Trygg/imagebank.sweden.se
Through marketing that leads to more conscious travel, Visit Sweden adds sustainable value for the Swedish hospitality industry. Visit Sweden is a state-owned limited company, based in Stockholm with employees in countries that are considered important to be represented in.
Visit Sweden is not a tourist information center, not an official authority, nor a membership based organisation. The company has a clear and refined role to promote the country of Sweden as a tourist destination to create long-term economic growth for Sweden and for the Swedish tourism- and hospitality industry.
Visit Sweden runs marketing campaigns to ensure that Sweden is visible and presented to target audiences that consider Sweden as a potential holiday destination.
In accordance to these campaigns, Visit Sweden offers the Swedish hospitality industry possibilities to add on and relate their own marketing activities to each campaign.
Visit Sweden provides insights and knowledge on target groups, markets and marketing free of charge for the Swedish tourism- and hospitality industry, for the industry to use to improve its marketing to consumers.
Visit Sweden also offers marketing activities, both business to business and business to consumers, for the Swedish hospitality industry to buy in on: travel fairs, matchmaking, roadshows and visibility in various on-line areas otherwise limited for access.
Visit Sweden also caters and coordinates brand activities and knowledge, regarding Sweden as a tourist destinaton. In order to increase usage of a common brand in communications about Sweden.
Visit Sweden is based in Stockholm, the beautiful capital of Sweden. To constantly be on top of trends, local developments and current affairs and to offer best possible promoton in local languageges, Visit Sweden is represented in person, in several countries and markets across the globe.
Our staff is to be found in countries where large numbers of travelers are interested of Sweden: Germany, Great Britain, The Netherlands, France, USA and China. Promotion of the destination Sweden is also carried out in Norway, Denmark and Finland – and in Sweden of course!
The northern part of Sweden offers a wide range of things to do, regardless of season. During early summer, visitors can enjoy the unique Midnight Sun. In winter, the spectacular Northern Lights, known as the greatest light show on earth, can be seen in Swedish Lapland. Northern Sweden is also home to the Sami, one of the world’s indigenous people.
www.nutti.se / Photo credits: Asaf Kliger/imagebank.sweden.se
Central Sweden offers a wide variety of places to visit – from the capital of Stockholm in the east to the vast forests in the west. Stockholm offers a mix of urban adventures and centuries-old history, with the archipelago just a boat ride away. Dalarna is the place to go for a traditional Midsummer celebration, whereas Värmland welcomes visitors to encounter the wildlife in its natural habitat.
Photo credit: Jeppe Wikström/mediabank.visitstockholm.com
The southern part of Sweden is a holiday favourite for Swedes. The islands of Öland and Gotland are sprinkled with historical sites, unique nature and local flavours. In Skåne, visitors will find yellow canola fields and the locally grown produce that the region is renowned for the forward-thinking city of Malmö features some of Sweden’s most progressive cuisine. On the west coast, the city of Gothenburg and the surrounding archipelago, offer seafood, outdoor adventures and stunning views.
Photo credits: Apelöga/imagebank.sweden.se