Luxury of a different nature – join our FAM trips!

In Sweden, luminous summer days and serene winters weave our story. We think differently. Our progressive approach and our relationship with and care for nature have shaped our identity. And yes, for us fika is both a sixth sense and a seventh heaven. We are uniquely Swedish. 

Sweden bursts a canvas of contrasts. From our boundless landscapes to the pulse of our cities, from our time-honored traditions to our forward-thinking innovations, our country is a place where every visitor becomes a part of our ever-evolving story. 

Experience our luxury of a different nature. Where Swedish gold, our sandbanks, our rooftops, our northern lights, our silence and our contemporary fashion all are part of our luxury of a different nature. 

Would you like to experience how Sweden is a destination with luxury of a different nature? Then have a look at the FAM trips we offer this year.

_{Photo credits: Henrik Trygg/imagebank.sweden.se}