Visit Sweden

Visit Sweden is not a tourist information center, not an official authority, nor a membership based organisation. The company has a clear and refined role to promote the country of Sweden as a tourist destination to create long-term economic growth for Sweden and for the Swedish tourism- and hospitality industry.

Visit Sweden runs marketing campaigns to ensure that Sweden is visible and presented to target audiences that consider Sweden as a potential holiday destination.

In accordance to these campaigns, Visit Sweden offers the Swedish hospitality industry possibilities to add on and relate their own marketing activities to each campaign.

Visit Sweden provides insights and knowledge on target groups, markets and marketing free of charge for the Swedish tourism- and hospitality industry, for the industry to use to improve its marketing to consumers.

Visit Sweden also offers marketing activities, both business to business and business to consumers, for the Swedish hospitality industry to buy in on: travel fairs, matchmaking, roadshows and visibility in various on-line areas otherwise limited for access.

Visit Sweden also caters and coordinates brand activities and knowledge, regarding Sweden as a tourist destinaton. In order to increase usage of a common brand in communications about Sweden.

Visit Sweden is based in Stockholm, the beautiful capital of Sweden. To constantly be on top of trends, local developments and current affairs and to offer best possible promoton in local languageges, Visit Sweden is represented in person, in several countries and markets across the globe.

Our staff is to be found in countries where large numbers of travelers are interested of Sweden: Germany, Great Britain, The Netherlands, France, USA and China. Promotion of the destination Sweden is also carried out in Norway, Denmark and Finland – and in Sweden of course!