Welcome to Swedish Workshop UK – Visit Sweden’s premier event in Britain for Sweden!
One day before WTM opens, Swedish Workshop UK 2025 will be in the heart of Marylebone. The location is just a short walk from tube stations Oxford Circus, Great Portland Street and Regent’s Park making the workshop easily accessible by tube, bus or taxi – ideal for you arriving from across London or further afield.
This is where Visit Sweden offers a relaxed atmosphere for senior travel industry professionals in the UK to meet Swedish suppliers.
- Meet up in person with Swedish suppliers.
- Take part in efficient 20-minute meeting slots to learn about Sweden as a leisure destination and discuss your business needs.
- Choose the timing and the suppliers you want to meet.
- Control the number of meeting slots you participate in – no need to stay all day.
- Enjoy the world-famous Swedish ‘fika’ throughout the day.
- Join us for a Swedish buffet lunch at the Swedish Ambassador’s residence, a short walk from the workshop venue. Lunch is offered to delegates attending the full-day workshop – limited spaces available for the lunch.
- Develop and strengthen lasting business relationships.
Credits: Tina Stafrén/imagebank.sweden.se