CloseSwedish Workshop UK is a recurring trade event that brings together Swedish tourism suppliers, regional organisations, DMCs, and representatives from Visit Sweden – all under one roof.
Join us in central London on 3 November 2025 for a day of pre-booked meetings designed to help you discover new travel products, strengthen relationships, and get inspired for future itineraries.
With focused, one-to-one meetings and plenty of time to connect, Swedish Workshop is your chance to explore the very best of Sweden – in just one day.
- Takes place the day before WTM – perfect timing to attend both events
- Tailored for tour operators and travel designers working with the UK market
- Meet Swedish suppliers, regional tourist boards and DMCs
- 20-minute pre-booked meetings – you choose who to meet and when
- Flexible format – no need to stay all day; select the time slots that work for you
- Enjoy a Swedish buffet lunch and traditional fika served throughout the day
- Strengthen existing partnerships and discover new opportunities
If you’re a Tour Operator or Travel Designer targeting the UK market and would like to take part, please Save the Date for Swedish Workshop London!
