CloseRepresentation Plus is delighted to announce it has won a competitive tender to lead PR and consumer marketing for St Helena Island, one of the most remote and extraordinary destinations on Earth. Located in the South Atlantic Ocean, 1,200 miles from Africa and 1,800 miles from South America, St Helena is a 47-square-mile island the size of San Francisco, but with just 0.5% of its population.
The partnership began on 1 December 2025, opening a significant new chapter in showcasing this remarkable British Overseas Territory to UK tourists.
Renowned for its dramatic volcanic landscapes, abundant marine life, pristine hiking routes and warm, welcoming community, St Helena offers travellers the rare chance to explore a destination of true peace and tranquillity, far removed from overcrowded hotspots.
Weekly flights from Johannesburg, and seasonal services from Cape Town, make this once-inaccessible island more reachable than ever for UK visitors seeking adventure, authenticity and nature at its purest.
A Landmark Partnership for a One-of-a-Kind Island
“St Helena is one of the most captivating and unspoilt places on the planet, and still a secret to many UK travellers,” said Alison Cryer MBE, Founder and Managing Director of Representation Plus. “We are absolutely thrilled to have been selected to represent such an extraordinary island. At a time when UK tourists are actively seeking meaningful, sustainable and culturally rich experiences, St Helena offers something genuinely unique. We’re excited to share its stories, its wildlife, its history and its people with a wider audience.”
The appointment follows a highly competitive bid process, underlining St Helena Tourism’s confidence in Representation Plus’s expertise in destination strategy, PR and consumer engagement. The campaign will spotlight the island’s signature experiences, from swimming with whale sharks and world-class diving to its Napoleon heritage, stargazing and rugged volcanic hikes, all experienced without crowds.
For UK travellers looking for a once-in-a-lifetime destination that feels truly undiscovered, St Helena offers a rare opportunity to slow down, reconnect with nature and explore at their own pace.
