France

Atout France, the France Tourism Development Agency, is responsible for promoting the development of its tourism industry, the country’s largest economic sector. Atout France’s primary mission is to monitor and analyse supply and demand in the tourist market. It is also committed to promoting destinations and works with its partners (destinations, cities, attractions and transport providers) to bolster tourism in France. This is achieved through marketing campaigns, online promotion, PR  and working closely with the travel trade sector. Atout France has a network of 35 offices located in 32 countries, and is represented in the UK and Ireland from its office in London, which employs 15 full time staff