Most luxury brands have issues with replicas, or dupes. And this is true not only for luxury handbags, but for destinations, too. Sweden offers modern-day luxuries like tranquility, privacy, space and freedom. The luxurious four seasons? We have them all.
Some of the luxuries that make our country unique and definitely worth visiting are our free blue gems, exclusive islands, four-season stays, we’re open 24/7, our red retreats, we’re living the dream, our luxurious roots and timeless treasures.
It’s only natural that the rest of the world wants to use our name and piggyback on our brand. And they are. Did you know that there are eight places in the world called Sweden?
A Visit Sweden FAM trip is the perfect way to learn more about Sweden and our products. Our ambition is that the FAM trip will increase your knowledge of Sweden as a leisure tourist destination and be the start of new and productive business relationships for you. We hope further this will increase and improve your product portfolio of experiences in Sweden, for your clients.
Would you like to experience how Sweden is a destination with luxury of a different nature? Then have a look at the FAM trips we offer this year.