Double-digit growth recorded across all key indicators
The Malta Tourism Authority is proud to announce exceptional performance in inbound tourism for the first two months of the year overall. Official statistics released by the National Statistics Office reveal record-breaking figures, highlighting Malta’s growing appeal as a premier travel destination.
In February 2025, Malta welcomed 210,305 international inbound tourists, setting a new monthly record and marking a 24.2% increase (approximately 41,000 more tourists) over the same period last year. Total guests nights reached 1,237,182 up by 21.8%, while tourist expenditure surged to €146.8 million, representing a 28.2% rise. Average length of stay stood at 5.9 nights, and per captia expenditure increase from €676 to €695.
The age demographics of visitors were led by individuals aged 25 to 44 years (38%), followed by those aged 45 to 64 (34.2%). British, Polish, and Italian tourists accounted for 46.8% of the total inbound tourists.
Performance for the combined period of January and February 2025 also demonstrated impressive results:
Strategic air connectivity developments have significantly contributed to these outstanding results. Malta is now connected to seven airports in Poland, all offering significantly more capacity compared to the same period last year. Additionally, the introduction of Aer Lingus operating flights from Dublin, Ireland during the winter season has further strengthened Malta’s reach in key source markets.
Reflecting on this outstanding tourism performance the Deputy Prime Minister and Minsiter for Foreign Affairs and Tourism, Hon. Ian Borg remarked: “These exceptional results are a testament to Malta’s enduring appeal and the effectiveness of our national tourism strategy. our record-breaking growth in early 2025 reflects targeted investment in connectivity, diversified marketing, and a commitment to quality. We are not simply aiming for more tourists – we are building a sustainable, year-round tourism economy that benefits our communities and showcases the very best of what Malta has to offer”
Poland led the way in terms of growth, contributing nearly 23, 000 additional tourists, followed by the United Kingom (+12,000), Ireland (+6,229), and France (+5,035).
Dr. Charles Mangion, Chairman of the Malta Tourism Authority, commented: “These results are a clear reflection of the Malta Tourism Authority’s strategic investments in air connectivity, market diversification, and year-round destination promotion. Our ongoing collaboration with airline partners, travel trade, and stakeholders is ensuring that Malta remains top-of-mind for travellers. The record-breaking performance in the first two months of the year and sustained growth in early 2025 reaffirm the resilience and attractiveness of our tourism product.
The MTA remains committed to building on this momentum by supporting innovative initiatives and sustainable growth across all segments of the tourism sector.
Samoa has been honoured with the “Emerging Island Holiday Destination” award by the National Tourism Magazine in China, held earlier this month. This accolade is a testament to the dedication and hard work invested by the Authority and the tourism sector in promoting Samoa as a premier travel destination within the Asia and China market.
VIPLANE has announced the reopening of its newly furnished VIP Premium Lounge, in partnership with Faleolo Airport Lounge. VIPLANE clients can now access this exclusive lounge designed for corporate clients and high-end travellers. The VIP Premium Lounge features private restrooms and unique décor, offering travellers a relaxing environment as they prepare to depart our shores. Customers now have the option to choose between the Airline Business Lounge, which caters to business class travellers, and the VIP Premium Lounge, both accessible through VIPLANE.
Samoa Tourism is excited to share the recent visit of our brand ambassador, the esteemed celebrity chef Monica Galetti, based in the United Kingdom. Hosted by Samoa Tourism Authority, Galetti’s visit is part of our ongoing commitment to enhancing Samoa’s visibility on the global stage, including the United Kingdom and Europe.
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The cruise industry has shown significant growth recently, with an increasing number of vessels scheduled to dock in Samoa this year. I am pleased to report that several cruise liners have already secured bookings for trips to Samoa through 2027.
For the first quarter of this year, we anticipate a total of 10 cruise liners will make port calls to our shores. This figure is likely to rise as shipping agents continue to finalize their itineraries.
The positive impact of these cruise ship visits has been felt throughout the local economy, benefiting hotels, tour providers, businesses, and taxi operators alike.
A total of 27 cruise ships have been confirmed as of this month for 2025. STA as part of its hospitality services continue to provide Meet & Greet for every cruise ships with traditional entertainment on the pier.
Entertainment is provided by over 15 local church youth groups registered with STA that gives tourists a taste of Samoa’s hospitality and hype up passengers for their short visit around the island.
As the days get warmer and the sunshine shines brighter, Miami is bursting with new adventures for every kind of traveller. Whether you’re an adrenaline junkie, a culture enthusiast, or just looking to unwind, Miami has something for everyone this spring.
Explore the latest hotspots, from exciting outdoor escapades to hidden cultural gems. Savour mouthwatering dishes at the newest dining spots, or relax at luxurious, newly opened hotels. No matter your vibe, there’s a fresh experience waiting for you between March and May.
Ready to make the most of Miami this spring? Here’s your guide to the hottest attractions, must-visit restaurants, and relaxing escapes.
We are delighted to announce that Dwayne “The Rock” Johnson is coming to Samoa after 20 years since he last visited. During his previous trip, he was bestowed the chief title of Seiuli by the late Malietoa Tanumafili II.
This is exciting news that all Samoans should be proud of, especially in our industry as we look to increase Samoa’s visibility in the USA and the North American market.
The Rock’s status as one of Hollywood’s biggest stars, with millions of followers around the world, will undoubtedly enhance our marketing strategies.
Samoa Tourism Authority, in particular, is ecstatic and cannot wait to welcome The Rock back to his home country.
Stay tuned as we begin prepsarations for his visit to Samoa!
The Greater Miami Convention & Visitors Bureau (GMCVB) has announced the return of Rainbow Spring. The annual LGBTQ+ program, now in its third year, runs from 01 March to 30 June. Diversity and inclusivity remain at the core of Miami and Miami Beach, and the Rainbow Spring initiative continues to grow and provide LGBTQ+ visitors with a dynamic array of unique programming and promotional offers, enhancing their experience throughout the spring season. This year, the GMCVB is once again joining forces with long-time partner, Expedia, and expanding the program’s international reach through an exciting new partnership with Booking.com. This collaboration will target key markets including Madrid, Berlin, Amsterdam, Milan, and Brussels, further cementing Greater Miami and Miami Beach as a global hub for LGBTQ+ travellers.
Known the world over for its bustling nightlife, Miami offers a countless choice of bar options that are constantly emerging on the scene. From craft cocktail bars to wine bars to dive bars, no matter your vibe, take your pick from these coolest newcomers to add to your list.
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