CloseAccording to the Czech Statistical Office, Prague recorded 8,271,962 visitors last year, drawn by highlights including Dan Brown connections and its renowned Christmas markets, as demand shifts towards higher-quality services
Prague ranked among last year’s most sought-after Christmas destinations, according to the latest data. “I am delighted that our capital continues to attract visitors with its unique atmosphere,” said Tomáš Slabihoudek, the city councillor for culture and tourism. “With this popularity comes responsibility. We must take a strategic and sustainable approach to managing peak visitor numbers during the festive season, ensuring visitors can enjoy the city while preserving the quality of life for local residents.”
Figures from the Czech Statistical Office show that visitor numbers rose by 3% year on year compared with 2024. Germany remained the largest source market with 981,817 arrivals, followed by the United States (507,117) and the United Kingdom (500,645). Growth from Asian markets also continued, accounting for more than 12% of all arrivals, supported by the gradual restoration of air connections. South Korea led the region with 185,654 visitors (+9%), while Japan recorded a strong rebound with 65,211 arrivals (+22%). Tourism from the Middle East also increased, including 41,245 visitors from Saudi Arabia (+29%) and 31,162 from the United Arab Emirates (+32%).
Visitor numbers from Israel saw the most significant growth of any market, rising by 37% year on year to 206,816 arrivals. Domestic travellers continued to represent roughly one fifth of total visitors.
The year concluded on a particularly strong note, with Advent 2025 driving demand. Hotel occupancy reached 86% in December — the highest level of the year — according to data from STR.
In 2025, the average room rate in Prague stood just below €123 (approximately CZK 2,989) per night, increasing to around €170 (CZK 4,130) in the city centre. This placed the capital slightly ahead of central Vienna and Budapest, and well above Berlin and Warsaw. In the luxury segment, average rates climbed to €241 (CZK 5,856), reaching €314 (around CZK 7,630) in December. Analysts say these figures confirm Prague’s shift away from being perceived as a budget destination, as it increasingly attracts higher-spending travellers.
“We are seeing strong demand for high-quality accommodation, cuisine and experiences,” said František Cipro, chair of the board of Prague City Tourism. “Prague is thriving in this respect, from recognition in Michelin and Gault & Millau guides to a growing range of experiences. Guided tours inspired by Dan Brown and his latest novel The Secret of Secrets have proved particularly popular. During the festive season, visitors flocked to Christmas markets, sought out high-quality spa experiences, and enjoyed attractions such as the ice rink on Wenceslas Square.”
Visitors currently stay in Prague for an average of 2.3 nights. In response to growing interest in exploring more of the city, Prague has launched the “Enjoy Respect Prague” campaign. “We have long worked to balance the needs of visitors and residents,” Cipro added. “Through both online and outdoor messaging, we highlight the importance of respecting night-time quiet hours, adhering to alcohol restrictions in designated areas, and choosing more sustainable ways to explore the city.”
Prague City Tourism is also encouraging visitors to venture beyond the historic centre, with the long-term aim of distributing tourism more evenly across the capital.
