The Netherlands captivates visitors with its unique blend of historical charm and modern innovation. Our coastal landscapes meet vibrant city life, creating unforgettable experiences for travellers seeking genuine Dutch culture. From world-renowned art museums to picturesque cycling routes alongside tulip fields, the Netherlands offers distinctive adventures that stay with you long after your journey ends.
The Netherlands is home to many charming and fascinating cities, each with its own personality. Enjoy royal surroundings in the city by the sea, The Hague, savour the canal-side dining in Utrecht, uncover the fusion of historic and modern architecture in Rotterdam and explore Van Gogh’s early stomping ground, Eindhoven. The capital city Amsterdam offers many unique neighbourhoods away from the city centre, such as the Latin Quarter, de Pijp, and Amsterdam North, where quaint villages sit alongside cutting-edge architecture. Plus, the Greater Amsterdam Area surrounding the capital is home to traditional Dutch cities (with canals and windmills) such as Haarlem and Edam. There is so much to discover in the Netherlands and thanks to an efficient train service, it is quick and easy to navigate between cities.
The Mauritshuis in The Hague houses Vermeer’s ‘Girl with a Pearl Earring,’ which underwent revolutionary restoration revealing previously unknown details. Amsterdam’s Van Gogh Museum contains the largest collection of the artist’s works globally, including rarely displayed personal letters and the Kroller Muller Museum, near to Arnhem, hosts the world’s second largest Van Gogh collection. Rembrandt’s famous ‘Nightwatch’ can be seen in the Rijksmuseum in addition to other pieces by the famous painter and some works by Rembrandt can also be admired in the Mauritshuis. Special tours in the Netherlands connect artistic masterpieces with their original locations, bringing historical context to life as visitors stand where painters once positioned their easels.
Cycling forms the backbone of Dutch daily life, with more bicycles than people in the country. The national network features 32,000 kilometres of dedicated cycling paths that are interconnected through an ingenious junction numbering system. Visitors can pedal through dynamic cities and medieval villages and alongside canals reflecting centuries of history. Cycle hire is possible in most major Dutch cities and electric bikes make longer journeys accessible for all fitness levels.
The Dutch coastline stretches 451 kilometres, boasting pristine beaches where North Sea waves meet golden sand. Zeeland’s delta works—the world’s largest flood protection system—stand as a testament to Dutch engineering prowess. Inland, the Veluwe region presents Europe’s largest continuous nature reserve, where wild boar and red deer roam freely through ancient forests. The Wadden Sea, a UNESCO World Heritage site, transforms twice daily with tides, revealing unique ecosystems.
Dutch cultural innovation thrives beyond traditional expectations. Rotterdam’s architectural masterpieces, like the Cube Houses and Markthal, showcase Dutch design brilliance. Amsterdam’s Rijksmuseum underwent a decade-long renovation, reopening in 2013 to worldwide acclaim. Contemporary galleries dot major cities, featuring cutting-edge Dutch artists alongside international exhibitions. The Netherlands hosts the highest concentration of museums per square kilometre, worldwide. Utrecht’s Centraal Museum houses the world’s largest Rietveld collection, while Eindhoven’s Dutch Design Week attracts global creative minds each October, transforming the city into a living exhibition of future-forward concepts.
The Netherlands Board of Tourism and Conventions connects UK visitors with authentic Dutch experiences through a dedicated team of destination specialists. For travel trade, B2C and MICE partners, we can provide personalised itinerary plans, insider recommendations and up-to-date information on cities, exhibitions and seasonal highlights. Digital resources include videos and images of a wide range of the Netherlands’ products, and our website and social media channels provide informative destination content and both leisure and business-focused inspiration.
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