Ireland - Antor

Marketing the Island of Ireland Overseas

About Tourism Ireland

Established under the Belfast Agreement of Good Friday 1998, Tourism Ireland’s remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential. In collaboration with Fáilte Ireland and Tourism Northern Ireland, the organisation is responsible for marketing the island of Ireland overseas as a leading holiday destination.

Priority Markets

Tourism Ireland delivers world-class marketing programmes in 14 markets across Great Britain, North America, mainland Europe, and Australia. Understanding the unique preferences and travel trends of these priority markets, the organisation tailors its marketing campaigns to resonate with potential visitors to the island

Inspiring Visitors

The ‘Fill your heart with Ireland’ campaign celebrates the different ways in which the island of Ireland fills the hearts of our visitors and locals – and inviting potential holidaymakers to come and experience those for themselves. Alongside captivating destination videos and engaging promotional activities, this campaign highlights Ireland’s natural beauty, cultural richness, and warm hospitality.
Our extensive and targeted programme of marketing activity includes advertising, overseas publicity, social media and digital marketing, as well as co-operative promotions with airlines, sea carriers and other key travel partners.

Driving Overseas Publicity

Harnessing the power of overseas publicity, Tourism Ireland engages in dynamic media outreach to elevate Ireland’s presence on the global stage. This includes maintaining strong media contacts, issuing impactful press releases, organising immersive media visits, and leveraging digital PR strategies. These efforts generate significant publicity value by creating compelling narratives that showcase Ireland’s unique attractions and encourage travellers to explore its wonders.

Enhancing Accessiblity wiht Air and Sea Services

Tourism Ireland has established robust partnerships with air and sea carriers. These collaborations facilitate convenient travel options to the island, making it easier for visitors to reach the island of Ireland from various parts of the globe.

Working with Industry Partners

Tourism Ireland offers a wealth of promotional opportunities designed to help and support industry partners. Through cooperative marketing programs, paid partnerships, and innovative public relations initiatives, businesses can leverage extensive marketing efforts to attract more customers and increase their market presence. These tailored opportunities support the growth and success of partners within the tourism sector, cultivating a vibrant and dynamic travel industry.

Collaborating with the Travel Trade

Partnerships are at the heart of Tourism Ireland’s strategy. By working closely with an extensive network overseas trade partners, the organisation supports cooperative marketing programs that drive mutual growth. These collaborations ensure seamless travel experiences for visitors and enhance the destination’s reputation as a welcoming and accessible destination. Together, Tourism Ireland and its partners create compelling offers that attract and retain tourists from around the world.