Ireland - Antor

Marketing the Island of Ireland Overseas

About Tourism Ireland

Established under the Belfast Agreement of Good Friday 1998, Tourism Ireland’s remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential. In collaboration with Fáilte Ireland and Tourism Northern Ireland, the organisation is responsible for marketing the island of Ireland overseas as a leading holiday destination.

Priority Markets

Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination. Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world. Tourism Ireland is an agency of the Department of Enterprise, Tourism and Employment in Ireland and the Department for the Economy in Northern Ireland.

Inspiring Visitors

Tourism Ireland’s global advertising campaign – “Ireland Goes Beyond” – is live in our key overseas markets. The campaign celebrates how the island of Ireland goes beyond people’s expectations of a holiday, by creating memorable connections with the people and the place. As part of our ‘Elevate Brand Ireland’ strategy, the campaign showcases why holidays on the island of Ireland are ‘worth it’.