CloseVisitor arrivals to Samoa grew by 0.3% between January and November 2025 compared to the same period in 2024, indicating modest but encouraging growth for the tourism sector.
During this period, total visitor numbers reached a strong overall level, driven primarily by holiday travel, which remained the largest market segment. Holiday arrivals recorded a significant increase of 19.8%, rising from 62,275 visitors in 2024 to 74,591 visitors in 2025. This segment accounted for 40% of total visitor arrivals, underscoring its continued importance to Samoa’s tourism performance and recovery.
