13 December 2019

Samoa Tourism Authority

Discover the secrets of Beautiful Samoa, known as the Treasured Islands of the South Pacific. The European office of the Samoa Tourism Authority is back on the road to showcase the best of Beautiful Samoa to the European travel trade & media and members of the public. Here are a few important dates to note.


The first show will give members of the public the opportunity to meet up with the Samoa Tourism Authority at Fespo in Zurich from 30 January to 02 February. After the 13th annual Unite Pacific & Australasia trade show taking place in London on 25 February, the Beautiful Samoa team will then meet with European travel partners during the 2020 edition of Meet the Pacific - a roadshow visiting Milan, Rome, Barcelona and Amsterdam.


The next few stops include TravMedia’s IMM (International Media Market) on 03 March held at the Ritz-Carlton in Berlin. This will be a chance for journalists, editors and broadcasters alike to meet up with the Samoa Tourism Authority’s team and learn about the destination’s latest developments. Finally, Beautiful Samoa will be exhibiting at ITB Berlin, the world’s leading travel trade show. The Samoa Tourism Authority team will be meeting up with members of the travel trade on the South Pacific Tourism Organisation stand from 04 to 06 March before showcasing the destination to the public over the weekend.


Full list of dates is as follows:


Thursday 30 January to Sunday 02 February – Fespo Consumer Show – Zurich 

Monday 24 February – Meet the Pacific – London

Tuesday 25 February – Unite Pacific & Australasia – London

Wednesday 26 February – Meet the Pacific – Milan

Friday 28 February – Meet the Pacific – Rome

Monday 02 March – Meet the Pacific – Barcelona

Tuesday 03 March – IMM – Berlin

Wednesday 04 March to Sunday 08 March – ITB – Berlin

Monday 09 March – Meet the Pacific - Amsterdam




For more information please contact:

Samoa Tourism Authority

Tel: +44 208 877 4512




Notes to editors:

Samoa: The Treasured Islands of the South Pacific

The islands of Samoa - The Treasured Islands of the South Pacific - are the true heart of Polynesia. Ten islands of stunning wild beauty, Samoa - or Independent Samoa as it is now known so as to avoid confusion with American Samoa, is paradise waiting to be explored. From powder soft beaches, to warm tropical seas, colourful coral reefs alive with marine life. The rugged, lush interiors reveal endless wildlife, waterfalls and hiking trails.  Images available upon request.

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