Antigua and Barbuda report highly successful World Travel Market

06 November 2015

Antigua and Barbuda had a highly successful World Travel Market 2015, with positive figures and developments announced and encouraging feedback from the trade and media.

Antigua and  Barbuda Tourism Authority

Antigua and Barbuda had a highly successful World Travel Market 2015, with positive figures and developments announced and encouraging feedback from the trade and media.  

The key news shared at WTM by Antigua and Barbuda included June, July and August 2015 seeing a double digit growth in arrivals from the UK. This was achieved by the strong support to the trade and the online advertising campaign in April 2015. It was also reported that room nights and revenue are on the up. The top 30 UK tour operators accounted for 174,000 room nights in 2014 which is on track to grow by 10% in room nights and by 25% in revenue for 2015.

Airline update
Air capacity and growth also remains positive, following airline meetings at WTM with Virgin Atlantic, British Airways and Thomas Cook.  All three airlines reported encouraging passenger numbers to Antigua with increased figures in 2016. The CEO of Thomas Cook, Christoph Debus, reported that bookings for the winter flight from Manchester are 50% up against the same period last year. The CEO of Eden Viaggi reported that sales for the new Italy flight to Antigua starting on 20th December has robust forward bookings and they are already considering a flight in winter 2016.

Tour operator update
Antigua and Barbuda’s largest tour operator partners, Virgin Holidays and BA Holidays, are reporting double digit growth for 2015. Both Hayes and Jarvis and Kuoni Travel have announced that, for the first time, Antigua and Barbuda is their strongest Caribbean partner for 2015, ahead of Barbados, Mexico, Jamaica and Saint Lucia. The destination’s luxury operators are reporting increased business and three plan to start selling Barbuda in 2016 ahead of new hotel openings.

Media update
There were over 20 live interviews with key target media during WTM, securing broadcast, print and online coverage as well as exposure in the WTM trade dailies.  Key media interviews with the Antigua and Barbuda delegation included Travel Weekly, TTG, Breaking Travel News, National Geographic Traveller, You & Your Wedding and Escapism. Coverage in these titles will help raise awareness for the islands. 

Interviews were set up for Sir Viv Richards, Antigua and Barbuda’s tourism ambassador, to share the beauty of the islands plus the sports tourism initiatives. Broadcast interviews with Sir Viv were secured with BBC Radio 4’s Today Programme, which was recorded live on air to a target audience of 10 million, as well as interviews with six other BBC radio stations. 

The Hon Chet Greene, Minister of Trade, Industry, Commerce and Consumer Affairs, Sports, Culture and National Festivals for Antigua and Barbuda comments, ‘We are delighted to have had such a successful WTM, especially as our stand was twice the size this year.  The rising visitor numbers highlights our commitment to working with the trade and media to showcase our islands as a year round Caribbean destination.’


The CEO of the Antigua and Barbuda Tourism Authority, Colin James, discusses, ‘The encouraging updates from the trade at WTM are testament to the hard work of the Antigua and Barbuda Tourism Authority and its partners.  We strive to open up our islands to new markets and will continue to offer the high level of tourism our visitors  expect. ‘ 




Media Information


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