“Fika” is Swedish for a coffee break that’s more about socialising than drinking coffee.
It is a legitimate reason to set aside a moment for quality time. And something sweet is also welcome.

Visit Sweden

Our office is open to the public

Swedish Matchmaking, 5 of Nov 2019

23 Jul 2019

Meet Visit Sweden & our Swedish partners

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The Edible Country

17 Jan 2019

100 million acres of fine do-it-yourself dining.

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Event: Swedish Matchmaking, 6 of Nov 2018

18 Oct 2018

On Tuesday 6 Nov. Visit Sweden & our Swedish partners will be a three minute stroll away from WTM, rather than inside Excel!

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Sweden ranked number 1 as the world’s most reputable country

24 Jun 2018

Sweden is the world’s most reputable country in 2018. According to the Reputation Institute’s annual Country RepTrak® study results, Sweden is the most open and progressive country among the 55 countries covered by the survey.

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Sweden wins silver at Bocuse d'Or Europe in Turin

15 Jun 2018

Sebastian Gibrand and his coach Tommy Myllymäki, along with the team commis, Gustav Leonhardt, won silver at Bocuse d'Or Europe in Turin, Italy, with Denmark coming third and Norway winning the gold medal. In total 20 nations were competing and the top te

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Visit Sweden's online catalogue for the travel trade

05 Jun 2018

This online directory makes it easier than ever for international travel trade members to work with Visit Sweden.

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Your opportunity to familiarize yourself with Sweden 2018

05 Jun 2018

Fully inclusive fam trips to Sweden in 2018

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Accounts Manager - Jane Wilde
Email: jane.wilde@visitsweden.com

Marketing Communications Manager - Sara Simpson
Email: sara.simpson@visitsweden.com

Digital Communications Manager - Anna Hjerdin
Email: anna.hjerdin@visitsweden.com

PR Manager UK - Steve Robertshaw
Email: steve.robertshaw@visitsweden.com

Country Manager and Travel Trade - Gabriel Dorch
Tel: +44(0)7970 670 098
Email: gabriel.dorch@visitsweden.com

General links

Official Image Bank of Sweden
This is the official image bank of Sweden. These images can only be used when presenting Sweden abroad.


Visit Sweden homepage
Sweden's official website for tourism and travel information.


Visit Sweden's online catalogue for the Travel Trade
All Swedish travel products in one place!


Industry links

Know before you go

Know before you go
The Know Before You Go Campaign is a joint venture between the FCO and the travel industry to ensure that British travellers are better prepared when they go overseas.


Visit Sweden

5 Upper Montagu Street
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E: info@visitsweden.com
W: https://www.visitsweden.com

ANTOR Partners Foreign travel advice - GOV.UK ABTA The travel association AITO The Tourism Society